The Pivot: Why Changing Direction Is Not Failure

## The Pivot: Why Changing Direction Is Not Failure Slack started as a gaming company. YouTube was a dating site. Instagram was a check-in app called Burbn.

Twitter emerged from a failed podcasting platform. The pivot isn't the exception in startup history. It's the rule. ### Why Founders Resist Pivoting Ego. That's the honest answer.

You've told everyone about your vision. You've raised money on a specific thesis. You've built a team around a particular idea.

Admitting that the idea needs to change feels like admitting you were wrong. But you weren't wrong. You were early. You were learning. You were gathering data.